What is a Raintaker?

A raintaker is a successful salesperson or other individual who generates significant revenue for a company and then takes those clients with her to a new employer.

How Does a Raintaker Work?

A rainmaker is a successful salesperson or other individual who generates significant revenue for a company. For example, let's say John Doe is a salesman for Company XYZ. He has a lead on a potential customer, Company ABC, which he has been cultivating for six months. John's sales methods involve calling on potential customers at certain times, providing product information in a certain format, and making sure to form a bond with the right vice presidents. He also has significant travel and entertainment expenses to wine and dine potential clients. As a result of these methods and planning, John's sales numbers are twice that of the other salespeople in the organization, and he brought in 20% of Company XYZ's revenue last year. John is a rainmaker.

However, John decides he's no longer happy working for Company XYZ, and so he easily gets a job (thanks to his reputation as a rainmaker) at Company DEF. John phones his clients to let them know of his move, and they take their business to him at Company DEF, making Company XYZ suffer. John has become a raintaker.

Why Does a Raintaker Matter?

Rainmakers are valuable employees. They often make much more than other employees, both because they receive a percentage of their sales in commissions and because their companies want to keep them around. Raintakers can cost employers big-time, which is why it is often in an employer's best interests to make sure a rainmaker stays happy.

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Paul Tracy
Paul Tracy

Paul has been a respected figure in the financial markets for more than two decades. Prior to starting InvestingAnswers, Paul founded and managed one of the most influential investment research firms in America, with more than 3 million monthly readers.

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