Investors spend a lifetime developing a suitable philosophy that helps shape their financial decisions. To develop their views, they seek the sage advice of successful investors.
The best advice has a quality of timelessness and can be thought about in virtually any economic environment.
Here are five of my favorite pieces of advice, starting with perhaps the world's most famous investor:
1. "The line separating speculation, which is never bright and clear, becomes blurred still further when most participants have recently enjoyed triumphs. Nothing sedates rationality like large doses of effortless ." -- Warren Buffett in a letter to shareholders in March 2000and
Buffett wrote that as the dot-com boom was in its final stages, and soon after this annual letter to shareholders was written, the market as well. Whenever the market goes up for an extended period (as it has for the past four years), investors develop a sense of hubris and begin to believe that is easy.tumbled. Buffett's insights apply to today's
Yet successful investing isn't about riding the . It's about knowing when to go against the . Indeed, when the markets make investing look easy, you should grow concerned. Few investors like to think about selling and holding high levels of when the market is hitting new heights, but those are the lucky few who can be bold and dive in when the market is creating a of carnage. Having available when are plunging is one of the best ways to make over the long-term.
2. "Know what you own, and know why you own it." -- Peter Lynch
This is the actual phrase uttered by the legendary Fidelity mutual fund manager, who is often misquoted as saying "Buy what you know."
Lynch's point is simple and direct. If you don't really understand the industry in which a company operates, then you are guessing that this investment fare well. For him, that meant little exposure to technology , and a strong preference for companies that produce goods that are popular with consumers.
Yet it's the second part of that phrase that is also crucial: Don't simply buy the profit. One of Lynch's favorite angles was to determine the size of the potential market opportunity and to stick with only those companies that were facing a very large opportunity.because you like the company's product. Do your homework and assess whether demand for the product is rising, whether competition is a concern, and whether the company can sell these products at a solid
Beverage company SodaStream (Nasdaq: SODA) is a perfect example of the kind of company Lynch would love. It emerged on the scene with a compelling product (that carbonates water and other beverages at home) in a market that could grow quite large. SodaStream's analysts have begun to talk about a $1 billion sales base in just a few years. Any consumers who were early fans of this product could just as easily been early investors in the company.now exceed $500 million annually, and
3. "If you have trouble imagining a 20% loss in the
The founder of Vanguard has many great phrases to his , but this is one of my favorites. Many people steer clear of the market because the notion of a really bad is just too hard to stomach. You need the right intestinal fortitude to handle the market's never-ending gyrations.
Yet looked at another way, Bogle isn't suggesting that bad markets should scare you. Instead, he is bracing investors to stay strong, even when the market is not. That was surely the case in late 2008 and early 2009. The S&P 500 plunged so sharply that many portfolios lost a huge chunk of value. Many used that experience as a reason to simply give up on investing, but the investors who chose to ride out the crisis were treated to stunning gains in the subsequent years.
4. "This company looks cheap, that company looks cheap, but the overallcould completely screw it up. The key is to wait. Sometimes the hardest thing to do is to do nothing." -- David Tepper
You may not know David Tepper's name, but you should. He was ranked as the top hedge fund manager by The New York Times in 2009 and again by Forbes magazine in 2012. His success doesn't stem from buying a little piece of a of companies. He makes concentrated investments in a select group of , and he waits (sometimes for a very long time) until he feels that the stars are perfectly aligned.
That means there are periods when he's actually doing very little buying or selling. That's in sharp contrast to fund managers who see the need to continually churn their portfolio every quarter with buys and sells.
5. "The time of maximum pessimism is the best time to buy, and the time of maximum optimism is the best time to sell." -- Sir John Templeton
Templeton, who built his firm into a global financial powerhouse, simply states the most important lesson any investor can learn. Pivoting back to that financial crisis of 2008 and 2009, most investors abandoned ship, andlike Ford (NYSE: F), Domino's Pizza (NYSE: DPZ) and Hertz (NYSE: HTZ) fell to just a few dollars a share.
Were these companies going out of business? No way. Yet investors were acting so fearfully that theprices implied looming filings. Any investors who stepped in at a time of "maximum pessimism," as Templeton , doubled, tripled or even quadrupled their money in these seemingly distressed investments.
Of course, the dot-com boom typifies the other side of the coin. Tech Nasdaq , rose 55% in 1998 and 57% in 1999. Those gains were irresistible to many, and fresh money poured into the market in the first few months at a furious pace in 2000. Within months, that "maximum optimism" would lead to ruin for many tech-heavy portfolios., as embodied by the
TheAnswer: There are several clear themes here. Avoid the herd, invest in companies you understand, zig when others are zagging, and don't let fear dictate your actions when the going gets tough.
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