Eating Someone's Lunch
What is Eating Someone's Lunch?
How Does Eating Someone's Lunch Work?
Eating someone's lunch can be carried out in a number of ways including:
- Aggressive pricing strategies
- Release of new products
- Implementation of better services
- Aggressive marketing of products or services
In all these scenarios, the strategy is based on the desire to eat up a larger portion of the market share for a particular product or service.
For example, Company ABC implements an aggressive pricing strategy by lowering prices on its line of retail clothing in an attempt to grab a larger share of the market of its competitor, Company XYZ.
Why Does Eating Someone's Lunch Matter?
Competition is a natural and necessary component of a capitalist market. Eating someone's lunch may lead to, amongst other things, better prices and services for consumers.
Personalized Financial Plans for an Uncertain Market
In today’s uncertain market, investors are looking for answers to help them grow and protect their savings. So we partnered with Vanguard Advisers -- one of the most trusted names in finance -- to offer you a financial plan built to withstand a variety of market and economic conditions. A Vanguard advisor will craft your customized plan and then manage your savings, giving you more confidence to help you meet your goals. Click here to get started.