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Paul Tracy

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Prior to starting InvestingAnswers, Paul founded and managed one of the most influential investment research firms in America, with more than 2 million monthly readers. While there, Paul authored and edited thousands of financial research briefs, was published on Nasdaq. com, Yahoo Finance, and dozens of other prominent media outlets, and appeared as a guest expert at prominent radio shows and i...

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Updated September 30, 2020

What is a Category Killer?

A category killer is a large, dominant company that is more efficient but less specialized than other merchants in a particular niche or industry.

Category Killer Example

Wal-Mart is a classic example of a category killer. By being cheaper, bigger, more convenient, and more well-known, it has an advantage over smaller stores and specialty stores. A wide selection of merchandise is a common characteristic of a category killer.

 

Why Category Killers Matter

Category killers are controversial. On one hand, they are champions of capitalism -- their ability to be more efficient often leads to lower prices for consumers. On the other hand, their low prices sometimes come at the expense of product quality, customer service and more modestly capitalized competitors.

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