Big Box Store
What it is:
A big box store is a large company that is more efficient but less specialized than other firms in a particular niche or industry.
How it works (Example):
Wal-Mart is a classic example of a big box store. By being cheaper, bigger, more convenient, and more well-known, it has an advantage over smaller stores and specialty stores. A wide selection of merchandise is a common characteristic of a big box store.
Why it Matters:
Big box stores are controversial. While they are champions of capitalism for their lower prices created by increased efficiency, their low prices can come at the expense of product quality, customer service, and more modestly capitalized competitors.
