Sale of Crown Jewels

Written By
Paul Tracy
Updated August 5, 2020

What is a Sale of Crown Jewels?

In the business world, a sale of crown jewels occurs when a company is frantically attempting to fend off a takeover.

How Does a Sale of Crown Jewels Work?

For example, Company ABC makes a bid to buy Company XYZ. Company XYZ's founder, who is the chairman of the board, absolutely abhors Company ABC and refuses to sell the company to them. Company ABC goes directly to the Company XYZ shareholders and offers to buy their shares for a 10% premium.

Fearful that Company ABC may be successful in its efforts, Company XYZ intentionally hurts the value of the company by selling its key intellectual property (the "crown jewels") to the founder. Without these assets, the company is worth far less. Company XYZ also ceases advertising, breaks supplier agreements in order to slow down production and lays off 2,000 workers. With key aspects of the company gutted and the most valuable assets gone, Company ABC drops its bid for Company XYZ, which is now a hollow, valueless shell of its former self.

Why Does a Sale of Crown Jewels Matter?

Selling the crown jewels is near suicide -- the board has to be willing to nearly kill the company in order to save it from acquisition. This is very risky, and in some cases the shareholders will oppose the effort. For this reason, selling the crown jewels is often a last resort.