Market Segment
What is a Market Segment?
A market segment is a discrete group of individuals who bear a number of similar characteristics.
How Does a Market Segment Work?
A market segment is characterized as a homogeneous population within a given market whose members display similar responses to certain stimuli and bear distinct social, cultural, and economic features. For example, a market segment can be comprised of individuals of the same age group, interests, language and/or gender. Individual market segments are often classified as social, demographic and geographic.
Why Does a Market Segment Matter?
Companies use market segments as part of a marketing strategy. Understanding that a given product or service may be most marketable among a specific group, a company identifies the appropriate market segment. It then launches its advertising campaign so that it appeals to those who fall within that segment.
Personalized Financial Plans for an Uncertain Market
In today’s uncertain market, investors are looking for answers to help them grow and protect their savings. So we partnered with Vanguard Advisers -- one of the most trusted names in finance -- to offer you a financial plan built to withstand a variety of market and economic conditions. A Vanguard advisor will craft your customized plan and then manage your savings, giving you more confidence to help you meet your goals. Click here to get started.