What is a Macro Environment?
A macro environment is a wide, broad set of economic conditions rather than the conditions in a specific sector or industry within an economy.
Macro Environment Example
Industries and sectors may influence the macro environment -- as the housing sector did in 2008 or the dot-com bubble crashed in 2000 -- but measures of the macro environment go far beyond any one segment of the.
Why the Macro Environment Matters
The macro environment can determine whether businessesexpand, whether consumers spend more, whether seniors have enough for retirement, whether homelessness rise and many other broader . In turn, the macro environment can advance or deter government policy, regulatory changes and even encourage or discourage entrepreneurship. Additionally, many businesses wax and wane with the and thus are very attentive to macro environmental conditions.