What is the Law of 29?

The law of 29 is a marketing theory that claims that individuals will purchase a new product or service after having been exposed to related advertising 29 times.

How Does the Law of 29 Work?

The law of 29 is based on the idea that people are largely uninterested in buying new products. The law of 29 says that only after an individual has been exposed to 29 advertising attempts -- whether through images, text, commercials, product placement, celebrity endorsement, etc) -- will he or she be more likely to buy the product.

Why Does the Law of 29 Matter?

It is important to remember that the law of 29 is not a steadfast, replicable 'law.' It is only the number of times, on average, that marketers believe an individual must be pitched before being convinced to buy something.

Ask an Expert about Law of 29

All of our content is verified for accuracy by Paul Tracy and our team of certified financial experts. We pride ourselves on quality, research, and transparency, and we value your feedback. Below you'll find answers to some of the most common reader questions about Law of 29.

Be the first to ask a question

If you have a question about Law of 29, then please ask Paul.

Ask a question
Paul Tracy
Paul Tracy

Paul has been a respected figure in the financial markets for more than two decades. Prior to starting InvestingAnswers, Paul founded and managed one of the most influential investment research firms in America, with more than 3 million monthly readers.

Verified Content You Can Trust
verified   Certified Expertsverified   5,000+ Research Pagesverified   5+ Million Users