# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Late Majority

Written By
Paul Tracy
Updated January 16, 2021

What is Late Majority?

Late majority refers to the last large group of people to adopt a new product or technology.

How Does Late Majority Work?

Analysts estimate that the late majority, roughly 34% of a given population, adopts new technology only after the majority of the population has fully assimilated it as a part of daily life.

For example, the internet was first used in the mid-1990s only by people who had access to and were familiar with personal computers. By the 2000s, the internet had revolutionized communication (for example, VoIP, email, and instant messaging), access to banking and financial services, and mass media (for example, journalism, newspapers, and television). The late majority, previously unfamiliar with computers and the internet, has only recently adopted computer skills after realizing the technology's impact on society at large.

Why Does Late Majority Matter?

Late majority are one of five types of consumers (the others are innovators, early adoptersearly majority, and laggards) along the "Diffusion of Innovations Curve" pioneered by Everett Rogers. Rogers stated that 2.5% of those who adopt a new technology do so very early (the innovators); the early adopters represent the next 13.5% of consumers; the early majority (34% of the adopters) come next; the late majority (another 34% of the adopters) come next; and the laggards (16% of the adopters) are the last to try the technology.

Ask an Expert about Late Majority
At InvestingAnswers, all of our content is verified for accuracy by Paul Tracy and our team of certified financial experts. We pride ourselves on quality, research, and transparency, and we value your feedback. Below you'll find answers to some of the most common reader questions about Late Majority.
Be the first to ask a question

If you have a question about Late Majority, then please ask Paul.

Ask a question

Paul has been a respected figure in the financial markets for more than two decades. Prior to starting InvestingAnswers, Paul founded and managed one of the most influential investment research firms in America, with more than 2 million monthly readers.

If you have a question about Late Majority, then please ask Paul.

Ask a question Read more from Paul

Read this next

Paul Tracy - profile
Ask an Expert about Late Majority

By submitting this form you agree with our Privacy Policy

Share
close
Don't Know a Financial Term?
Search our library of 4,000+ terms