What is a Consumer Cyclical?

Consumer cyclical refers to a stock or group of stocks that are affected by changes in the economic cycle.

Consumer Cyclical Example

Consumer cyclicals perform well when the economy grows and suffer when the economy stagnates or shrinks. When jobs are scarce and disposable income is lower, people tend to hold off on purchasing cars, traveling or buying new homes. But when employment is high and wages increase, these stocks often shine. This is why the automotive, construction, heavy equipment and airline stocks are examples of cyclical stocks.

Consumer cyclicals can really suffer during recessions (which can last for years), and companies in these industries are prone to bankruptcy if they don't have the cash or strong balance sheets necessary to weather a long recession. However, the bigger the economic boom, the more profitable these stocks become.

Why Consumer Cyclicals Matter

Investors attracted to consumer cyclicals face the arduous task of trying to time the market -- that is, to predict where the bottom of the business cycle is in order to buy these stocks at the optimal time and then predict where the top of the cycle is in order to sell at the optimal time. Some academic studies indicate that fluctuations in interest rates are the best aid to market timing in this regard.

Regardless, timing the market can be difficult, given the fact that some consumer cyclicals start bouncing back before a recession ends. Holding the stock of companies in cyclical industries over the long-term is therefore a somewhat controversial issue because economic downturns can take years to recover from.

Ask an Expert about Consumer Cyclical

All of our content is verified for accuracy by Paul Tracy and our team of certified financial experts. We pride ourselves on quality, research, and transparency, and we value your feedback. Below you'll find answers to some of the most common reader questions about Consumer Cyclical.

Be the first to ask a question

If you have a question about Consumer Cyclical, then please ask Paul.

Ask a question
Paul Tracy
Paul Tracy

Paul has been a respected figure in the financial markets for more than two decades. Prior to starting InvestingAnswers, Paul founded and managed one of the most influential investment research firms in America, with more than 3 million monthly readers.

Verified Content You Can Trust
verified   Certified Expertsverified   5,000+ Research Pagesverified   5+ Million Users