What is Big Blue?
'Big Blue' is a nickname for IBM.
How Does Big Blue Work?
According to IBM, the name 'came about organically' and has no single source. The company says the first official reference to the company as Big Blue was in a BusinessWeek article published on June 8, 1981. The article states that the nickname came from 'the pervasiveness of IBM's blue computers.'
Why Does Big Blue Matter?
Like any other industry, the finance world has its own slang and colorful language.