What it is:
How it works/Example:
For example, let's assume that Company XYZ is acquiring Company ABC, which is smaller. Company XYZ has been through a rough patch: It had to recall one of its biggest products due to defects that caused deaths in six states, and its brand and image have suffered greatly as a result. Company ABC, however, is a competitor with an untarnished image, loyal customers, a target demographic that Company XYZ has been working for years to tap, and a small but formidable presence in four other countries that would take Company XYZ years to catch up to.
The Company XYZ board determines that in order to capitalize on Company ABC's stellar image and smooth sailing, it would be better to do business as Company ABC after the merger. Thus, Company XYZ structures a backflip takeover, whereby it acquires Company ABC and places the Company XYZ assets in a Company ABC subsidiary so as to merge the two businesses but preserve the Company ABC name.
Why it matters:
Backflip takeovers are uncommon.