Paris Hilton Stock Index
What it is:
The Paris Hilton Stock Index is a list of companies that benefit from the actions of and associations with Paris Hilton.
How it works/Example:
Thecontains the following stocks:
Perfumania Holidings (NYSE: PERF) which manufactures her perfume line.
News (NYSE: NWS), which owns her reality TV show The Simple Life
Time Warner (NYSE: TWX), which broadcast her famous interview with Larry King after her jail release
Daimler AG (NASDAQ: XETRA) , which makes Mercedes-Benz cars.
Carl Karcher Restaurants (NYSE: CKR), which owns the Carl's Jr. chain for which Hilton is a spokesperson
Amazon.com (NYSE: AMZN), which manages Hilton's jewelry line
CBS (NYSE: CBS), which, through its Simon & Schuster arm, publishes her book
Guess, Inc. (NYSE: GES), which manufactures clothing for which Hilton is a spokesperson
Why it matters:
Paris Hilton is an heir to Conrad Hilton's famous fortune from the Hilton hotel chain. Her affluence, documented through television shows, press reports, and other means, has attracted a league of followers and interested fans. Accordingly, many people see and acquire the items she may be photographed wearing or using, giving a boost to those companies.