What is Baidu?

Baidu is a large search engine in China. The word translates to 'hundreds of times.' Its ticker symbol is BIDU.

How Does Baidu Work?

Founded in 2000, Baidu is tailored to Chinese users. Similar to Google, the site offers a variety of advertising solutions for businesses.

Baidu censors content and search results in accordance with the rules of the Chinese government.

Why Does Baidu Matter?

China has the world's largest Internet user population, and its middle class is growing both in size and influence.