What it is:
A target market is an intended audience for a marketing campaign, product or service.
How it works (Example):
Let's assume Company XYZ manufactures orthopedic shoes. Clearly, the company's target market might be seniors, and thus the company might direct its marketing efforts to them. However, Company XYZ has another target market: the retailers to whom it wholesales its shoes. Company XYZ's marketing messages might differ wildly between the two markets. In its advertisements to the senior market, the company might emphasize , speed of delivery to the store, or sales incentives it might ., the company might emphasize comfort, style, durability and price. But to the retailer
Why it Matters:
Knowing a target market's likes, dislikes and proclivities sits at the heart of any marketing plan.