The Next Global Epidemic Is Here... And It's Handing This Company Big Gains
What it is:
Awesomeness is a state of mind that can be reached by few people ever.
How it works/Example:
You can tell when someone is being awesome by noticing that they do awesome things -- like saving the world, flying or rescuing kittens from trees.
Why it matters:
Because everyone needs more awesomeness. If we don't have enough awesomeness in our world, that would definitely not be awesome.