In his quest for the student vote, the president is coming off of visits to such schools as Iowa State University and Colorado State University and appearances at events that include such attractions as indie-rock bands.
The populist effort segues into the Democratic convention being held this week in Charlotte, N.C. In a move to make the convention an accessible event, a giant family-friendly, multi-block party called CarolinaFest 2012 was held Labor Day and was open to the public. This unticketed event included a parade and two stages, where James Taylor and Jeff Bridges performed.
President Obama will formally accept his party's nomination at the Bank of America Stadium on Thursday, Sept. 6 -- another event open to the public, a bold move for conventions of either party. Traditionally, conventions are quad-annual celebrations for the party faithful. The Democrats are breaking that rule by holding the nominee's speech at a 70,000-plus-seat stadium more accustomed to professional football games.
With such a push for a populist image, we wondered how else the Democratic Party is reaching out to the average person. Here is what we found out -- by the numbers.
$150 million: The estimated economic impact of the convention on Charlotte and the surrounding metropolitan areas.
$303,596: The amount earmarked for police bicycles.
35,000: Number of media, delegates and special guests.
13,692: The number of votes by which Obama won North Carolina in 2008, out of 4.2 million votes cast.
10,000: The number of volunteers needed to bring off the events.
1944: The last time a Democratic president not named Bill Clinton won re-election. That year, it was Franklin D. Roosevelt.
1832: The year of the first Democratic convention, held in Baltimore.
1828: The year that Andrew Jackson, the man most experts consider to be the first Democratic president, was elected. Some experts consider Thomas Jefferson to be the first Democratic president. However, most point to Jackson as the first from the "modern" Democratic party, as the party was called the Democratic-Republican party prior to Jackson's election.
470: Number of openly lesbian, gay, bisexual and transgender delegates attending the convention, breaking previous records. Arkansas, Mississippi and Alaska are contributing to that figure for the first time.
250+: The number of buses that will service 150 hotels on dozens of routes, in an attempt to decrease the amount of traffic on the roads.
120: The number of days before a general presidential election that the United States Secret Service starts protection to major presidential and vice presidential candidates and their spouses. The term "major" is decided by the Homeland Security secretary with feedback from an advisory committee.
45: Number of steel recycling containers recently installed in Uptown Charlotte, the site of most of the convention activity. Three additional, larger dual containers also have been installed.
43: Number of "Carolina Stories" videos on CharlotteIn2012.com. These videos look at life and culture in Charlotte and the Carolinas, as well as what the convention means to the area.
30: The number of minutes of speaking time at a designated demonstration area given to groups who want to protest, allowing for up to 20 groups a day.
20: The number of parades Charlotte could potentially host over the course of five days, beginning Sunday, Sept. 2, with the Coalition to March on South's parade occurring that day. That parade could draw as many as 10,000 people, potentially the largest protest in the city's history.
18: The age of Princeton, Ind., resident Andrea Walton, one of the youngest delegates to serve at a national political convention.
6: The number of demonstration parades the 1-mile parade route can accommodate in a day.
2: The number of official convention locations. While the convention week begins on the streets of Charlotte with a mega street party, official party business begins at the Time Warner Cable Arena today. Then, the convention moves to the Bank of America Stadium (known as "the vault" by residents) on Thursday, the final night. An estimated 1,200 events are taking place around the convention activities.
1: Number of 2012 Democratic convention apps. The apps of both conventions have faced some controversy, with the Democrats' app reportedly able "at any time to collect images the camera is seeing." (The Republican convention app reportedly "allows the application to phone numbers without your intervention.")