What it is:
A macro environment is a wide, broad set of economic conditions rather than the conditions in a specific sector or industry within an economy.
How it works (Example):
The macro environment in the American business cycle and includes trends in inflation, employment, gross domestic output or other that measure and encompass conditions throughout the whole . Industries and sectors may influence the macro environment, as the housing bubble did in 2008, but measures of the macro environment go far beyond any one segment of the ., for example, revolves largely around the
Why it Matters:
The macro environment can determine whether businessesexpand, whether consumers spend more, whether seniors have enough for retirement, whether homelessness rise and many other broader . In turn, the macro environment can advance or deter government policy, regulatory changes and even encourage or discourage entrepreneurship. Additionally, many businesses wax and wane with the and thus are very attentive to macro environmental conditions.