Lady Macbeth Strategy
What it is:
A Lady Macbeth strategy is a acquirer.strategy in which a company betrays a target company by first appearing as a friendly alternative to an unfriendly and then later joining forces with the unfriendly
How it works (Example):
Lady Macbeth is a character from Shakespeare's famous play Macbeth. By appearing to the King of Scotland as loyal and trustworthy, she creates a plan for her husband to kill him. Her false loyalty is what makes her plan work.
Accordingly, let's say Company ABC makes an terms for a sale. The two companies agree on a price and terms, at which point Company 123 turns around and brings Company ABC into the deal by obtaining funding from it.to buy Company XYZ. Company XYZ does not want to sell to Company ABC and starts seeking other bidders. Company 123 comes forward as a potential buyer and appears much more willing to work with Company XYZ's
Why it Matters:
Lady Macbeth strategies involve gaining a company's trust (and possibly additional information) in order to help or join other in buying the company. The strategy is generally disloyal and deceitful.